Ferrari will officially celebrate its 70th anniversary at the 2017 Motorclassica in Melbourne next month.

The event will feature rare and collectible cars from around the world and is the largest of its kind in the southern hemisphere. Come October, Melbourne's Royal Exhibition Building will see the biggest display of Ferraris to have ever been assembled in Australia.

“Driven by Emotion” will pay tribute to the heritage of the Cavallino Rampante race team, al0ng with the Italian brand's styling and innovation throughout its generations. Special guests will also be speaking on stage during the event.

Ferrari's most important models will feature, from the 195 EL to the special limited-edition LaFerrari Aperta (below), which was made especially to celebrate the company's 70th anniversary.

The drop-top hypercar recently broke records in Maranello as the most expensive 21st-century car ever sold, going under the hammer for a cool $12 million at a recent auction.

A group of Ferraris will also wind their way through Melbourne for the Tour Classica on the 12th of October, while the Ferrari Owner’s Club of Australia will display 70 of its vehicles on the forecourt of the Royal Exhibition Building as part of its 45th National Rally.

“Ferrari is thrilled to be officially celebrating this major 70th anniversary milestone with our friends and fans in Melbourne,” said Herbert Appleroth, the CEO of Ferrari Australasia.

“The spectacular collection expertly curated by the team at Motorclassica beautifully illustrates the longstanding history and affinity Australia has with Ferrari."

"We are excited to share this heritage with our Australian clients and fans and encourage everyone to join us for the celebrations,” he added.

Pininfarina - Ferrari 250 GT Berlinetta

Meanwhile, Paul Mathers, event director for Motorclassica said: “We are incredibly proud that Motorclassica has been selected as the stage for Ferrari’s official 70th anniversary celebrations in Australia."

“Our team has worked tirelessly for more than two years to curate this Ferrari 70th Anniversary collection. We encourage motoring enthusiasts and fans of the Ferrari marque to come and see for themselves the most important collection of Ferraris ever gathered in Australia."

Tickets are on sale now for the 2017 Motorclassica which will be held from October 13-15.