Almost one year after its European distributor, Kroymans, declared bankruptcy, Cadillac is set to be relaunched in key European markets through a sales and service network operated by parent company General Motors.
General Motors Europe has been handling sales of the CTS and CTS-V from its Zurich offices since the Kroymans collapse in March, but Cadillac general manager, Brian Nesbitt, said it was necessary for the brand to have a proper distribution network.
“Europe is an important market for Cadillac. Re-establishing distribution of our premium offerings is good news for those who seek import exclusiveness,” he said.
Cadillac is stepping up its European assault with a wide range of vehicles set for the stands of next week’s Geneva Motor Show.
The CTS coupe will make its European debut before going on sale in the second half of the year.
The already available CTS and CTS-V will be joined by the CTS Sport Wagon, which is due for release later in 2010.
Also set to take to the stand is a redesigned version of the SRX crossover, which is expected to hit the streets sometime this year.
(with Automotive News)