Ford has opened the first of its ‘Showroom of the Future’ facilities in the southern hemisphere this week, at Bayford Ford in Epping, Victoria.
One of only three in the world, the showroom’s look and layout was developed in partnership with Fitch Design, which counts McLaren and Adidas among its clients. The new design aims to give customers a digitally-connected retail experience.
The Blue Oval says the new showroom format will put the customer in control at every point of the purchasing and servicing experience, while also providing a dealership experience that is unmatched.
Ford plans to apply the new design concept globally, with Australia to have 90 stores refreshed by 2021.
“This is an exciting time at Ford as we transform our dealerships while launching a record number of new vehicles – all to make consumers’ lives better and easier throughout their sales and ownership experience,” said Graeme Whickman, CEO of Ford Australia.
“It allows the customer to be in control and showcase the vehicles in a unique and stimulating way, whilst providing customers with purposeful technology to enhance their experience.”
For dealers, the new Tech Bar enables display branding and media to be changed instantly via a cloud-based media system, which spells the end for printed posters.
The Tech Bar also allows current model information to be more easily accessible and customisable through a new digital content distribution platform.
“Every automaker is striving to unlock long-term customer loyalty but Ford is focused on connecting with consumers on their terms and building an experience they will love, regardless of where they meet us,” said Elena A. Ford, leader of the company’s global dealer and consumer experience team.