Given that the auto industry is finally taking the internet seriously, its interesting to look at the advertising figures for the Auto Industry. In 2005 Automakers spent an enormous $10.46 billion USD on advertising. In comparison 2004 saw a spending of $10.54 billion. The figures are amazing as it is, but the breakup of spending is perhaps more interesting.
The Industry's spending shifted away from network television (down 15 percent from 2004) and magazine ads (down 4.5 percent from 2004) to internet advertising (up 16.9 percent, and climbing in 2006) and cable spots (up 14.6 percent). Ford was still the highest spender at $984.6 million USD (down 21% from last year). General Motors was second at $876.6 million USD (down from 2004's $908.1 million).
Source : AutoNews