Ferrari Australasia has distinguished itself by having younger average buyers, and a higher proportion of female owners, than any market in Europe or the Americas.
In fact, only China has our region covered in both these metrics, according to Ferrari internal data.
The average age of a Ferrari buyer in Australia is 48 years, and stands at 52 for the flagship V12 models. The company has sold 79 units this year, up 8 per cent.
Meanwhile women account for nine per cent of purchases. It’s remarkable that such a low figure is actually high for Ferrari around the globe, but we digress…
Ferrari owners in Australia also drive their cars much more than most nations, with the average annual mileage on the local fleet being 7500km.
Among the biggest problems facing Ferrari Australasia at the moment is actually catering for demand, which reflect what its global boss Sergio Marchionne told us earlier this year.
The $610,000 (plus an average options spend of $100k) V12 812 Superfast launched recently — Ferrari’s fastest series car — has made this abundantly clear.
“The reaction was that strong, we now have to seriously do something. We took [orders] 1.5-times what we expected the life cycle to be, at pre-launch,” said CEO of Ferrari’s local division Herbert Appleroth.
Ferrari may not be able to guarantee prospective buyers — on a first-in, best-dressed basis — a car based on its limited allocation. And remember, V12 Ferrari buyers rarely hear no to anything.
The 812 Superfast succeeds the F12berlinetta as the front-mid engine V12 flagship of Ferrari’s series production range. Ferrari has been making V12s for 70 years and has never been without one.
The stroked 65-degree NA V12 grows in displacement to 6.5-litres, and makes 588kW of power at 8500rpm and 718Nm of torque at a screaming 7000rpm, though 80 per cent of this can be accessed at 3500rpm.