Peugeot Citroen Australia gets new managing director, new PR under distributor shift
Inchcape, the company best known as the operator of Subaru in Australia, has announced Anouk Poelmann as Managing Director of the latest addition to its local stable, Peugeot Citroen Australia.
Responsible for the Australian business of Japanese brand Subaru for more than 40 years, Inchcape revealed in May that it had won the contract to take over management and distribution of the Peugeot and Citroen brands from Sime Darby.
Dutch-born Poelmann (above, left) will join Inchcape Australia's executive team in late July, relocating from Luxembourg to Sydney.
“We are very pleased to welcome Anouk to the company”, said Nick Senior, former Subaru Australia managing director and now CEO of Inchcape Australasia.
“She joins us at a crucial moment as we expand our Australian distribution platform partnering with ‘Groupe PSA’ to complement our current operations, creating an even stronger platform for growth.
"We are fully committed to grow the presence of the Peugeot and Citroën brands in Australia. Anouk’s strong track record and recognised leadership capabilities will be a major asset in this new phase of our organisation.”
Although the press release issued today does not identify Poelmann's previous employers by name, she will come to the PSA Groupe brands from high-level management roles with Volvo through the 2000s, along with an automotive consultancy role since 2014.
Much of the Peugeot Citroen business is likely to be run through the broader Inchcape organisation, although one other major appointment has been confirmed for the French brands: Jemma White (above, right), who will come on in July as corporate communications and events manager.
White will move over from Inchcape's Trivett Bespoke business - including Aston Martin, Bentley, Rolls-Royce and McLaren - where she has worked for the past two years as Group Marketing Manager.
For more on the developing Peugeot and Citroen 'rebirth' in Australia, see our coverage below.
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