Honda says the tenth-generation Accord will feature a "dramatic new styling direction", and even goes so far as to claim that it will be "the most fun-to-drive, premium and dramatically styled Accord ever".
Spy photos indicate the new Accord sedan, like the latest Civic four-door, will have a fastback-style rear-end.
The car will make its global debut in Detroit, and the event will be streamed live on YouTube.
A lot will be riding on the shoulders of the new Accord. In the US, the Accord is often one of the country's best selling passenger cars. This year, according to Good Car Bad Car, sales are down 7.3 per cent to 130,300.
This has seen the Accord slip behind the Nissan Rogue (our X-Trail), which has sold 161,340 units to end of May, as well as the Honda CR-V (158,914), Toyota Camry (147,434), Toyota Corolla (145,476), and Honda Civic (144,854).
Last week, the company revealed the new Accord, in the US at least, will be powered by two turbocharged four-cylinder engines.
The base engine will be a 1.5-litre turbocharged four-cylinder, versions of which already power the 153/260Nm US-only Civic Si and 140kW/240Nm CR-V. This motor will replace the current car's 138kW/245Nm naturally-aspirated 2.4-litre engine.
Replacing today's 206kW/342Nm 3.5-litre V6 will be a detuned version of the Civic Type R's 235kW/400Nm 2.0-litre turbo four-cylinder.
The 1.5-litre engine can be specified with either a six-speed manual or CVT, while the larger 2.0-litre mill can be paired with a six-speed manual or 10-speed automatic.