Jaguar Land Rover (JLR) has welcomed an all-new facility, Classic Works, in Coventry.
It is heaven for car enthusiasts, where the AUD $11-million facility is used to sell, restore and maintain the company’s Classic collection in what is the largest of its kind in the world.
While it is an important occasion for the Classic brand expansion globally, it is also coinciding with the 60th anniversary of the Jaguar D-type‘s record-breaking placings of first, second, third, fourth and sixth in the 1957 Le Mans 24-hour.
‘Our people, their knowledge and their skills are the heart of Jaguar Land Rover Classic. There are more than 1.5 million classic Jaguar and Land Rover vehicles in existence worldwide, and we are investing in traditional manufacturing and restoration skills to ensure enthusiasts can give cars with a glorious past, a glorious future,” said JLR Classic Director, Tim Hannig.
With decades of experience, 80 specialists are employed to work with state-of-the-art technology to work on these classics, with the business to expand to 120 by the end of 2017.
As an added sweetener to each Jaguar Classic vehicle that’s assembled at the facility, Le Mans racing legend, Andy Wallace, will test drive them.
“Classic Works is hugely important to JLR. It’s much more than a building – it’s the heart, and soul, of JLR Classic for our clients worldwide. Being able to support owners and enthusiasts of our two great brands with a full suite of services for classic vehicles is a fantastic opportunity,” said JLR Special Operations Managing Director, John Edwards.
From September, passionate JLR fans can join a guided tour of Classic Works with 500 vehicles on show, and where its colourful manufacturing and racing history will also be on display.