Therefore it's interesting to note that Ford convincingly outsold Holden in Australia last month - for just the second time since 1999.
This result hasn't exactly come out of the blue. Ford last beat Holden in April 2016, but since then it has run the latter very close (just a two-unit gap last month).
Year-to-date (YTD) Holden leads Ford 32,840 versus 31,852, though the latter's sales are down 10.4 per cent while Ford's are down 0.7 per cent.
Driving Ford's sales was the Ranger ute, which was the second-most popular vehicle in the country last month behind its Toyota HiLux rival, and ahead of the Corolla.
The Ranger managed 4069 units (3384 being the expensive 4x4s), meaning this commercial vehicle represented 53 per cent of Ford's total.
Holden's Ranger rival, the Colorado, managed a respectable 1924 sales and actually grew its volumes substantially. Holden also sold 353 Commodore Utes.
Amazingly, it was the 18-month old Mustang that was Ford's number-two vehicle last month, with a simply staggering 1351 sales - many of which were satisfying extant orders.
To give some context, this is more sales than the Honda Civic or Subaru Forester (neither of which are rivals, but both of which are more conventionally 'mainstream').
Holden's answer to the Mustang in lieu of the Camaro is the Australian-made Commodore, which managed 1841 sales (down 18 per cent).
Making up the numbers for Ford were the Escape medium SUV on 537, Focus small car on 469, Everest SUV on 378, Mondeo mid-sized car on 236, Ford Transit range on 197, the axed Territory large SUV on 138, battling Fiesta city car on 118 and the EcoSport crossover on 104.
Ford also sold 12 Falcon sedans and four utes, with stocks now basically gone.
Holden's stronger players beyond the Colorado and Commodore/Ute were the Astra small car with 835, Captiva large SUV on 726, Trax crossover on 488, Trailblazer SUV on 297, Barina city car on 282, Spark micro car on 113 and the dying Caprice on 48.