Falling under the Chevrolet banner in the UK, the Cruze will compete in near-standard form - save for a few handling and safety additions.
Having steered the Chevrolet Cruze to its maiden victory at World Touring Car level in Marrakech, British driver Rob Huff is one half of duo behind the Cruze Cup.
The other is former racing driver Paul McMillan from Wisbech, Cambs, whose Maxtreme Racing operation is offering privateer teams and drivers the opportunity to compete in the new series.
“Our aim is to offer drivers a chance to show their skills in equally matched cars in a fairly high profile series,” said McMillan. “The fact this is a car with racing pedigree, but is little different to what’s found in showrooms makes it all the more exciting.”
The Cruze Cup will consist of seven rounds of three 20-minute race at circuits across the UK, beginning at Rockingham, Northants as part of the Dunlop Sport Maxx cup in April.
Each car is based on a standard 1.8-litre Cruze featuring upgraded KW racing suspension and bespoke Rimstock alloy wheels.