A new Land Rover Special Vehicle Operations (SVO) project has been revealed at this year's Geneva motor show.
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Named 'Project Hero', the Land Rover Discovery was specifically designed for the Austrian Red Cross to help improve communications and reduce response times for disasters, in order to save more lives.

Mounted on the roof of Project Hero is a drone that features self-centring and magnetic retention technology, enabling the drone to land on the roof while the SVO is moving. Live footage is then transmitted to the Red Cross emergency response teams where emergency situations are assessed from a safe distance.


The Project Hero Discovery has been modified in the interior, with multiple frequency radio equipment, a heavy-duty sliding floor in the rear for additional workspace, and positioned behind the rear seats is a segregation panel that is able to provide additional equipment mounting points.

"Land Rover and the team of engineers and designers at SVO are proud to support the incredible humanitarian work of the IFRC and its members," said John Edwards, Jaguar Land Rover Special Operations Managing Director.

"The new Discovery is an outstanding all-terrain SUV, and Project Hero is the optimum combination of enhanced capability and innovative technology."


The partnership between Land Rover and Red Cross dates back to 1954 and the British automotive company have supplied the International Federation of Red Cross and Red Crescent Societies (IFRC) with 120 vehicles throughout the world.

"We are grateful to Land Rover for their generous support over the past 60 years and are proud of our ambitious global partnership that has transformed the lives of millions of people on four continents," said Dr Jemilah Mahmood, IFRC Under Secretary General for Partnerships.

"The partnership is supporting communities around the world to become more resilient in the face of natural disasters such as monsoons, flooding and earthquakes."


Based at the Austrian Red Cross training centre in Erzberg and in the mining area of Eisenerz in Vienna for 12 months, Project Hero will be helping to save lives from June 2017.