The McLaren 720S Velocity by MSO has been revealed this week, some 24 hours after the 'regular' 720S made its debut at the Geneva motor show.
Created by the company's bespoke McLaren Special Operations (MSO) division, the 720S Velocity showcases the "limitless scope" of personalisation options available to customers, while also giving the new Super Series model a dramatic new look.
The 720S Velocity features an exterior paint finish that features two pearlescent red hues, Nerello Red on the front and upper body panels of the car, while Volcano Red covers the sides and rear of the car.
Filling the arches are metallic bronze alloy wheels, while a range of carbon-fibre components feature on the exterior - including the red carbon fibre bonnet, gloss carbon rear deck vent, gloss carbon-fibre service cover, gloss carbon rear aero bridge and satin carbon full-length sill cover.
Inside, the 720S Velocity is trimmed with 'Carbon Black' Alcantara throughout with contrasting Harissa Red leather details - including on the fascia, steering wheel, doors and sports seats.
The McLaren 720S Velocity by MSO costs around 335,000 pounds ($541,778) in Europe, and is the first of several MSO special editions of the new Super Series model - including GT, Pacific, Track and Stealth, which are digitally on display at the Geneva motor show.
Speaking with CarAdvice, a spokesperson from McLaren's local arm said the 720S Velocity is a bespoke by MSO, and is therefore a one-off display vehicle.
However, elements of the show car can be customised into an Australian customer's vehicle upon request, with pricing obviously varying dependent on the specification chosen.
The 'standard' 720S will arrive in the third quarter of 2017, starting at $489,900 before on-road costs.
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