Designed by the iconic Italian design house along with Formula One and Indy Car champion, Emerson Fittipaldi, the EF7 is the racing legend's vision of his dream track car.
The carbon-fibre supercar's design is inspired by a shark, the company says. It is the first car to be released under the Fittipaldi Motors brand - founded by the racing champion himself.
Out the back, the EF7 bears a slight resemblance to the Koenigsegg Regera hypercar (above), with its slim rump, prominent rear diffuser and central-mounted exhaust outlet.
The EF7 is powered by a naturally-aspirated V8 engine - of an undisclosed capacity and outputs - mated to an integrated transmission developed by HWA AG, while the suspension and braking systems (also sourced from HWA) along with the all-carbon-fibre chassis will help to achieve "exceptional yet forgiving" handling and performance.
Buyers of the limited-run production EF7 will get a personal coaching session with Emerson Fittipaldi himself, along with access to the Fittipaldi Racing Club which will provide VIP high-performance driving and racing experiences at the world's premier racing circuits - which tracks exactly are still yet to be detailed.
Owners will also have bespoke exterior and interior customisation options to personalise their EF7, including wheel designs, racing numbers and more.
Meanwhile, supercar fans and video game players will be able to drive the EF7 in the virtual world, where it will be exclusively available in the upcoming Gran Turismo Sport video game on Playstation 4.
"The EF7 is an exciting car that embodies Pininfarina’s DNA in terms of style and innovation, Emerson’s championship race experience and HWA AG’s flawless engineering skills. Our collective team was able to turn a dream into a driving machine,” said Pininfarina Chairman, Paolo Pininfarina.
Meanwhile, Emerson Fittipaldi, said he's amazed at what he and the company were able to achieve.
"I won my first Formula 1 Championship at 25 years old, in a time when driving skill, team effort and technology played critical roles," he said.
"In 2017, we are on a new horizon where real world and virtual world motorsports are merging and this is truly remarkable. Our partners, Gran Turismo, are the leaders in virtual racing field worldwide and we are truly excited to be working with them."
It's unknown exactly when the EF7 will make it to production, though we'll get a taste of it when Gran Turismo Sport launches later this year.
A closed beta of Gran Turismo Sport will launch on March 17.