Head of Volvo Cars says there may be potential for a pick-up
A few weeks ago there was a story going around that a Volvo ute could be on the cards - and it seems that might not be such a crazy idea.
The story was spurred on by images of a long-wheelbase version of the Volvo XC90 with weight over the rear axle of the car that was seen in Europe. It was, the internet speculated, the Chinese-owned Swedish brand's competitor to the Mercedes-Benz X-Class ute.
And while it may seem far-fetched for a Scandinavian luxury brand to be toying with the idea of a work ute, you should remember that Volvo is one of the world's leading truck manufacturers.
Volvo Cars CEO Hakan Samuelsson told CarAdvice at the 2017 Geneva motor show that the company isn't putting anything off the table yet, though he has some doubts about whether a pick-up is the right fit for the company.
"I think we have to be clear - now we roll out the standard SUVs, wagons and sedans in three sizes; that is what is going to bring this company up to the size where we want to be, 800,000 units and good profitability," Samuelsson said. "And then on the other side of 2020, you can look at that."
By "look at that", Samuelsson was referring to the fact the company wants to roll out its core model ranges - the 40 Series with XC40 and V40, the 60 Series with S60, V60 and the just-revealed XC60, and the complete 90 Series line, with S90, V90 and XC90.
"But I can also say that if you're looking at our brand promise and our brand image, the pick-up truck is not exactly that," he said.
"But I won't rule out anything. Maybe it's for the people in the future, just to think about. It depends also what happens with customer preferences," he said, referring to the push for more utes in Europe, and the broader global push for more premium utility vehicles.
"Let's see - this should give us something to discuss after 2020," Samuelsson said.