The all-new Range Rover Velar has been teased ahead of its world premiere on March 1, likely to be at this year's Geneva motor show.
With a name drawn from the original Range Rover prototypes from the late 1960s - derived from the Latin word velare, meaning to veil or to cover - the Velar will slot in between the small Evoque and larger Sport.
It has been described as the "avant garde Range Rover" by the company's design chief, Gerry McGovern, and "changes everything" when it comes to the British luxury off-roader brand.
The Velar's design doesn't look like it will stray far from the current crop of Range Rover models, adopting the familiar rear of the company's current range, though the side profile and face are yet to be revealed.
Few other details have been revealed about the fourth member of the line-up, though reports in recent months have pointed to coupe-like styling and a more road-biased personality, in order to challenge the likes of the Porsche Macan and allegedly-related Jaguar F-Pace.
Range Rover says the Velar will feature a visually-reductive approach and pioneer consumer technologies.
It's unknown what will reside under the bonnet, but expect a range of turbocharged four- and six-cylinder petrol and diesel engines to be offered, along with the possibility of a supercharged V6 or V8 performance flagship somewhere down the line.
Stay tuned to CarAdvice for our coverage of the Range Rover Velar's reveal on March 1.