Volvo was one of only a handful of imported luxury brands that emerged as winners in 2009 posting a sales increase of 4.5 per cent over its 2008 figures.
Volvo retailed 4,668 cars in 2009 – 202 ahead of the 4,466 it sold in 2008 – bucking the overall market trend, which was down by 7.4 per cent.
Volvo’s best month on record since becoming an importer in Australia was June 2009 with 620 vehicles retailed. This result eclipsed the previous record of 503 retails in May 2007.
Once again, the XC90 was Volvo’s top performer in 2009 with 1,278 retails continuing its reign as Australia’s favourite seven-seat premium SUV.
The new Volvo XC60 (pictured above) was just 17 units behind with 1,261 retails since going on sale in March 2009.
The stylish C30, which is due for an update in March, proved a popular model for Volvo with 538 retails buoyed by its newfound fame as Edward Cullen’s vehicle in the hit Twilight series.
Consistent performances by the S40 sedan and V50 wagon also contributed to Volvo’s successful year.
Volvo’s strong result in such a challenging year has been attributed to a product line-up that offers the right mix of style, quality and safety combined with extremely sharp pricing across the range.
“Volvo’s sales success in 2009 is a fantastic achievement given the challenging nature of a year when the overall market was down,” said Mr Alan Desselss, managing director, Volvo Car Australia.
“Customers have responded well to our range of Scandinavian designed, European built, safe and desirable products and, of course, the value-for-money that comes with owning a Volvo.
“The result is also testament to the commitment and dedication shown by each and every dealer around Australia who has worked tirelessly to help establish the brand locally.”
In 2010, Volvo Car Australia will aim to build on its sales success with updates to the C30 and C70 models as well as the introduction of the all-new S60 sedan – the first vehicle worldwide to feature pedestrian detection technology.