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BMW retains top luxury position with strong 2009 sales

Australia’s best selling luxury brand has once again eclipsed the luxury automotive market, according to official 2009 industry figures released yesterday.

Matt Brogan

13:4707 January 2010

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BMW again surpassed 17,000 passenger/SUV registrations, a feat never achieved before by another premium manufacturer and firmly claimed line honours as Australia’s best selling luxury brand for the sixth consecutive year.

“To record sales in excess of 17,000 units for the third consecutive year is a testament to the strength of the BMW product range and dealer network,” says Stavros Yallouridis, managing director of BMW Group Australia.

After recording another buoyant sales month for December with 1,443 registrations, BMW consolidated its dominance of the luxury segment taking the full year tally to an impressive 17,099 units.

A major contributor to the success of BMW came as a result of the intense rollout of BMW EfficientDynamics that now underpins the entire BMW range. Likewise, the demand for diesel power reached new heights with almost 40 per cent of BMW customers electing a diesel powerplant.

“BMW EfficientDynamics has played a fundamental role in the continued success of BMW providing customers with class leading fuel economy and power, whilst remaining true to the driving prowess unique to BMW,” said Mr Yallouridis

BMW has a celebrated history since arriving in Australia some thirty years ago, outselling the competition a total of twenty one times over the period, clearly stamping its authority as the leading selling luxury brand in the country.

The outlook for 2010 looks equally as impressive with the planned arrival of key products to further shape the extensive product portfolio. Highlights include the release of the versatile BMW X1, offering the market unprecedented luxury in the compact SUV segment and the all new 5 Series that will set out to create a new benchmark in its class.

“This year will be another significant year for BMW with the planned introduction of many new and innovative models that will again open up new opportunities for the company,” says Mr Yallouridis.