Audi has finished 2009 with its fifth consecutive year of sales growth with an all time high of 11,310 units, the figure smashing Audi’s 2008 result by an impressive 20.2 per cent.
Audi exceeded its planned sales target for every major model line, and equally as important, has finished the year with profitable growth.
Since 2004, Audi has achieved growth of 30 pe rcent in 2005 (compared with 2004), 20 per cent growth in 2006, 25 per cent in 2007, 30 per cent in 2008 and now 20 per cent growth in 2009.
In that time, sales have tripled from 3,700 units (2004 result) and market share has also increased threefold from 0.5 per cent to 1.6 perc ent (according to VFACTS total passenger and SUV sales YTD Nov 2009).
Audi’s managing director, Joerg Hofmann, who leaves the company in January, says he is extremely proud of the result, and of his team, who have now achieved 60 months of consecutive records since 2004.
“We set ourselves a goal for 2009 of 10,000+ units, but as we got closer to the end of the year, we knew that we would actually reach over 11,000 units thanks to the growing momentum of Audi in this country,” Mr Hofmann said.
“Our 2009 success was due to our clear growth strategy, strong direction, focused team and very supportive dealer network who have collectively invested around $90 million dollars in facilities this year alone.”
Ending his tenure on the highest possible note, Mr Hofmann will now leave Australia in January for his new posting in Germany, as the head of AUDI AG’s Retail Network.
“I’m proud to have lead this dynamic company to its 60th month of growth, tripled our sales growth and to have opened the world’s largest new Audi Terminal in Sydney,” Mr Hofmann said.
“It’s definitely the high point of my career to-date however it is now time to make a new career move back to Germany, after five unforgettable years in Australia.”