The reduction of prices across the entire range coincides with the introduction of Peugeot’s Electronic Stability Program (ESP) as standard on the company’s passenger vehicle range.
The brand new 207 range, including the new model 207 Touring Outdoor wagon, has been reduced by $500 with the XR five-door model now starting at $21,990.
Peugeot’s most popular model in Australia, the 308 receives the most significant price drop.
The 308 hatch range has been reduced by $2,200, with the entry point dropping to $24,990 for the XS 1.6-litre manual. The only exception is the XS 1.6-litre HDi diesel manual which has been reduced by $1,700 to $28,990 – well under the $30,000 mark.
The story is the same in the 308 Touring range, with prices dropping by $1,800 for all models except the XS 1.6-litre HDi diesel manual, which still improves by $1,300. The entry-level 308 Touring now comes in at $29,990 for the XS 1.6-litre manual.
Every model in the spectacular new 308 CC range has been reduced by $1,500, with prices starting at $47,490 for the 1.6-litre petrol turbo manual version of one of the truly stunning new vehicles of 2009.
The 407 range has also benefited with the price of the SR 2.0-litre HDi diesel automatic sedan dropping by $1,000 to $40,990, while the ST 2.0-litre HDi diesel models have been reduced by $1,200 to $43,990 for the sedan and $46,990 for the Touring wagon model.
The 407 is no longer available with a manual transmission, while due to the unavailability of the 2.7-litre HDi diesel twin-turbo V6 in 2010, the allocation of SV models will be exhausted early in 2010.
Prices of the newly introduced Peugeot 4007 four-wheel drive have fallen by $1,000, now beginning at $44,490 for the ST 2.2-litre HDi manual and $53,190 for the SV HDi diesel seven-seat Dual-Clutch System (DCS) automatic.
Peugeot’s range of light commercial vehicles has received the price reduction treatment too, with the Partner van reduced by $600 to an entry price of $22,390 and the Expert large van reduced by between $2,000 and $2,600 across the three model range, with a starting point of $34,990.
Starting with the entry-level 207 XR 1.4-litre manual, Peugeot has increased the presence of ESP to ensure that every model in the 207, 308, 407 and 4007 ranges is fitted with the safety feature.
The move beats the Victorian government’s tough legislation mandating that all new passenger vehicles have ESP from January 1, 2011.
The Peugeot ESP system includes Anti-lock Brakes (ABS), Electronic Brake-force Distribution (EBD), traction control and stability control.
The early application of the ESP system to all passenger vehicles demonstrates Peugeot’s comprehensive commitment to safety.
“This tariff reduction and the improvement in exchange rates is a perfect opportunity for Peugeot to reduce prices and increase specification across its range,” said Ken Thomas, general manager / director, Peugeot Automobiles Australia.“It is a significant improvement in value for the Peugeot brand, adding to its already impressive reputation for outstanding design, safety, low emissions and excellent fuel economy.“In addition, things are looking good for 2010 – we launched the 308 CC and the 4007 four-wheel drive in 2009, and we have more new products arriving in 2010 with the arrival of the 3008 compact SUV and RCZ sports car.“These are two market segments where Peugeot has not been previously represented in Australia, so 2010 provides a fantastic opportunity for Peugeot to expand its reach in this country.”