Volvo has used social media including YouTube and Facebook to preview footage of its new S60 model ahead of the car's official debut at this year's Geneva Motor Show.
The Volvo S60 was the first car video posted on YouTube in 2010 going live just a few seconds into the New Year.
Although Facebook members were able to see the S60 late last year, the video on YouTube is the general public's first opportunity to see the vehicle.
CarAdvice brought you images of the all-new Volvo S60 back in November, but no TV or video footage was released at that time. Instead Volvo Car Corporation decided to release the first video to Volvo enthusiasts around the world through social media networks.
The all-new Volvo S60 will be unveiled to the public for the first time at the Geneva Motor Show in early March 2010. Production of the sporty sedan model will start in early summer 2010 at the Volvo Cars' plant in Ghent, Belgium.