news

Be cool, Aston Martin’s new logo trademark is for merch only

Without a word, as is often the case, Aston Martin recently filed a trademark application for a new logo. It has since been confirmed the new logo will be used for merchandise, including metal hardware, leather and clothing - but, when the news first surfaced, it caused something of a panic among fans.


While reports over the past week have suggested the British marque could be ditching its iconic winged badge on its luxury sports cars, company CEO Andy Palmer has confirmed the new symbol will be used on merchandise only.

The confusion stemmed from one of the trademark application documents, that said the new logo would also be used for automobile chassis and design of land vehicles.


Above: The current Aston Martin 'wings' logo

Despite looking like a cluster of circles and straight lines, you can make out the letters 'A' and 'M' in the new logo - resembling the company's old logo from the early 1920s.

But, don't worry, the Aston Martin wings are not going anywhere.

MORE:Aston Martin Showroom
MORE:Aston Martin News
MORE:Aston Martin Reviews
MORE:Search Used Aston Martin Cars for Sale
MORE:Aston Martin Showroom
MORE:Aston Martin News
MORE:Aston Martin Reviews
MORE:Search Used Aston Martin Cars for Sale
Chat with us!







Chat with Agent