Without a word, as is often the case, Aston Martin recently filed a trademark application for a new logo. It has since been confirmed the new logo will be used for merchandise, including metal hardware, leather and clothing – but, when the news first surfaced, it caused something of a panic among fans.
While reports over the past week have suggested the British marque could be ditching its iconic winged badge on its luxury sports cars, company CEO Andy Palmer has confirmed the new symbol will be used on merchandise only.
The confusion stemmed from one of the trademark application documents, that said the new logo would also be used for automobile chassis and design of land vehicles.
Above: The current Aston Martin ‘wings’ logo
Despite looking like a cluster of circles and straight lines, you can make out the letters ‘A’ and ‘M’ in the new logo – resembling the company’s old logo from the early 1920s.
But, don’t worry, the Aston Martin wings are not going anywhere.
For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00
— Andy Palmer (@AndyatAston) January 23, 2017