The Chevrolet SS nameplate is likely to die with the end of local Holden Commodore production, according to GM's president.

Speaking to the media at the 2017 Detroit motor show, executive vice president and president of General Motors, Alan Batey, told the media that while the Chevrolet SS's success in racing was great, it was an optimistic venture for the company.

"The SS is obviously the vehicle that we use in NASCAR, using the old adage of win on Sunday, buy on Monday, we decided that in small numbers we'd introduce the SS, because we could at a pretty low cost," Batey said.

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"It was really well received, obviously it's unlikely there will be anything to follow due to what's going on down in Australia, so it was an optimistic play from our perspective, but it's played out really well and has been a nice addition to the range. It's been low volume, but really well received."

Sales of the Chevrolet SS have been on the rise in North America, with 2479 units sold in 2014, 2895 sold in 2015 and 3013 sold in 2016. That's as a large sedan with a single V8 engine variant – not too bad.

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Local production of the Holden Commodore winds up at the end of 2017.

Holden is working on a custom engineering and ride and handling tune for the new Commodore, which will be based on the Opel Insignia. That car will be offered in Australia with a mix of front-wheel driven four-cylinder petrol and diesel engines, and an all-wheel drive naturally-aspirated V6 model.