But for a select few, a $472,000 prancer isn’t quite exclusive enough.
And that’s where German tuning company Novitec Rosso comes in, with its latest effort at improving perfection.
Making what it calls “tasteful refinements with aerodynamic benefits”, Novitec Rosso has done all the usual things to make the new California not so usual.
Power from the 4.3-litre V8 is up 29 kW to 368kW (or a nice round 500hp) while torque expands from 485Nm to 518Nm.
The increased power brings with it a newly calibrated engine management system with custom mapping for injection and ignition, as well as a new higher redline speed of 8300rpm.
Visually the car looks sharper with carbon fibre add-ons from nose to tail.
The front spoiler attaches to the production bumper reducing lift on the front axle and providing better directional stability at high speeds.
A newly designed diffuser for the rear apron and a lip spoiler have a similar effect on the rear axle and improve aerodynamic balance, while rocker panel moldings and black side markers are simply there to look good.
So too are the new alloys, with 21s on the front and 22s on the back emphasising the convertible’s classic wedge shape.
Custom-calibrated sports springs and ultra-low-profile tyres (255/30 ZR 21 and 315/25 ZR 22) drop the ride height by 35mm, but Novitec Rosso’s hydraulic front lift system can raise the car by 40mm at the push of a button.