Industry Sales Results
Industry Sales Results

November 2016 VFACTS: New vehicle sales numbers, winners and losers detailed

The Australian new vehicle market was steady in November, up a modest 0.3 per cent to 98,937 units. The total market remains on record pace at 1,079,370 year-to-date (YTD). Interestingly, a pair of utes were the top-selling models.


As has become familiar, it was SUVs (38 per cent market share) and light commercials (19 per cent market share) that showed sales growth, offsetting a 4.5 per cent decline in passenger car sales, still the market-topping segment with 40 per cent market share.

The leading segments by volume were small cars (17.4 per cent share), medium SUVs (16.2 per cent), 4x4 utes (12.9 per cent share) and large SUVs (11.7 per cent). Par for the course.

With this in mind, it’s no surprise that the Toyota HiLux (3839) and Ford Ranger (3410) utes were the two top-sellers for the month, ahead of the Toyota Corolla. The HiLux is also the market’s top-selling vehicle for the year.


Top brands November 2016

Naturally, the top brand was Toyota with 18,162 units, down 1.3 per cent. Next in line were Mazda (9825, up 0.2 per cent), Hyundai (7991, down 5 per cent), Holden (7750, down 12.8 per cent) and Ford (6827, up 7.8 per cent for the month and 16.5 per cent YTD).

Rounding out the top ten were Nissan (6341, down 12.3 per cent), Mitsubishi (5875, up 13.7 per cent), Volkswagen (4862, up 9.5 per cent), Subaru (4141, up 6.6 per cent) and Mercedes-Benz (a cracking month with 3584, up 18.1 per cent).

Knocking on the door of the top ten were Kia (3573, up 18.7 per cent, continuing strong recent growth), Honda (3502, up 14.2 per cent), luxury pair BMW (2114, up 2.3 per cent) and Audi (2020, up 0.6 per cent), and Isuzu Ute (2022, up 10.4 per cent).

Smaller-volume brands that showed good growth included (alphabetically): Infiniti (86, up 14.7 per cent), Jaguar (200, up 25.8 per cent), Chinese commercial brand LDV (133, up 30.4 per cent), Mini (316, up 12.9 per cent), Skoda (445, up 14.7 per cent) and Suzuki (1555, up 9.9 per cent).

In the ultra high margin race, Bentley (23, up 4.5 per cent), Ferrari (23, up 228.6 per cent) and Lamborghini (3, up from zero) all showed gains.

Brands on a monthly downswing included: Alfa Romeo (33, down 54.8 per cent), Chrysler (34, down 54.7 per cent), Fiat (243, down 8.3 per cent), Foton Light (67, down 6.9 per cent), Jeep (1036, down 32.7 per cent), Land Rover (offsetting recent gains with 860, down 22.6 per cent), Lexus (620, down 12.9 per cent), Peugeot (111, down 55.8 per cent), Porsche (190, down 21.5 per cent) and SsanngYong (17, down 70.2 per cent).


Top models November 2016

The top-ten chart was typically eclectic. Top of the pops were the Toyota HiLux on 3839, ahead of its arch rival the Ford Ranger on 3410. Rounding out the podium was the staple Toyota Corolla with 3245 units.

Next were the Toyota Camry on 2957 — giving Toyota three of the top four vehicles — the Mazda 3 on 2877, Hyundai i30 on 2541, Holden Commodore sedan and Sportwagon on 2088, Hyundai Accent on 1995, Mazda CX-5 on 1956 and the Nissan Navara/X-Trail equal-tenth on 1938.

Leaders by segment were as follows:

Micro — 1172: Mitsubishi Mirage (434), Kia Picanto (327) and Nissan Micra (144)
Light — 7531: Hyundai Accent (1995), Mazda 2 (1003) and Toyota Yaris (977)
Premium light — 445: Mini (197) and Audi A1 (195)
Small — 15,789: Toyota Corolla (3245), Mazda 3 (2877) and Hyundai i30 (2541)
Premium Small — 1462: Audi A3 (544), Mercedes-Benz A-Class (309) and BMW 1 Series (210)
Medium — 5047: Toyota Camry (2957), Mazda 6 (368) and Subaru Liberty (354)
Premium Medium — 1890: Mercedes-Benz C-Class (686), Mercedes-Benz CLA (325) and Audi A4 (270)
Large — 2785: Commodore (2088), Toyota Aurion (360) and Ford Falcon (199)
Premium Large — 315: Mercedes-Benz E-Class (115), BMW 5 Series (43) and Audi A6/Infiniti Q70 (30)
Upper Large — 143: Holden Caprice (109) and Chrysler 300 (34)
Premium Upper Large — 41: Mercedes-Benz S-Class (17) and BMW 7 Series (15)
People Movers — 957: Kia Carnival (392), Honda Odyssey (207) and Toyota Tarago (97)
Entry Sports — 1349: Ford Mustang (389), BMW 2 Series (221) and Hyundai Veloster (187)
Mid Range Sports — 693: Mercedes-Benz C-Class (323), BMW 4 Series (113) and Mercedes-Benz E-Class (51)
Premium Sports — 126: Ferrari line-up (23), Audi R8 (19) and Mercedes-AMG GT (16)

Small SUV — 7787: Mitsubishi ASX (1530), Mazda CX-3 (1403) and Honda HR-V (964)
Premium Small SUV — 813: BMW X1 (319), Audi Q3 (228) and Mercedes-Benz GLA (202)
Medium SUV — 13,609: Mazda CX-5 (1956), Nissan X-Trail (1938) and Hyundai Tucson (1934)
Premium Medium SUV — 2385: Land Rover Discovery Sport (333), Audi Q5 (315) and BMW X3 (297)
Large SUV — 9917: Subaru Outback (1304), Toyota Prado (1168) and Mazda CX-9 (921)
Premium Large SUV — 1669: BMW X5 (290), Mercedes-Benz GLE (254) and Audi Q7 (213)
Upper Large SUV — 1178: Toyota LandCruiser (1028) and Nissan Patrol (150)
Premium Upper Large SUV — 178: Mercedes-Benz GLS (100), Range Rover (31) and Lexus LX (21)

Light Vans — 355: Volkswagen Caddy and Renault Kangoo (135), Suzuki APV (43 and Citroen Berlingo (29)
Medium Vans — 1627: Toyota HiAce (686), Hyundai iLoad (389) and Volkswagen Transporter (166)
Light/medium buses — 239: Toyota HiAce (145), Mitsubishi Rosa (38) and Renault Master (23)
4×2 Utes — 3639: Toyota HiLux (934), Ford Ranger (590) and Isuzu D-Max (427)
4×4 Utes — 12,732: Toyota HiLux (2905), Ford Ranger (2820) and Nissan Navara (1577)


Miscellaneous data

State sales by volume were NSW (32,995, down 0.7 per cent), Victoria (28,991, up 5.7 per cent), Queensland (18,733, down 2.7 per cent), WA (7657, down 12.2 per cent as its financial situation slides), SA (6259, up 4 per cent), Tasmania (1903, up 7.9 per cent), ACT (1631, up 5.1 per cent) and NT (808, up 10.1 per cent).

Continuing an annual trend, private sales dropped (down 5.1 per cent to 47,335 in November), but were offset by growth in the business sector (up 8.3 per cent to 39,172). Government (down 2.7 per cent to 3593) and rentals (down 2.5 per cent to 5880) fell marginally.

Hybrid cars performed decently enough, with 940 passenger (up from 750 in November last year) and 177 SUVs (down from 187 last November) versions sold. The new-generation Toyota Prius made up only 49 of these units, with most being the Camry.

Our leading vehicle sources were Japan with 27,307 units, ahead of Thailand on 24,738, Korea on 13,352, Australia on 7486, Germany on 7469, USA on 4029 and England on 2440.

In the oft-discussed ute-based SUV market, the Isuzu MU-X (612) was the leader ahead of the Mitsubishi Pajero Sport (601), Holden Colorado 7 (322), Ford Everest (310) and Toyota Fortuner (194). The Isuzu also leads YTD with 6290, showing growth in the face of newer rivals.


Top ten brands November 2016

  1. Toyota — 18,162
  2. Mazda — 9825
  3. Hyundai — 7991
  4. Holden — 7750
  5. Ford — 6827
  6. Nissan — 6341
  7. Mitsubishi — 5875
  8. Volkswagen — 4862
  9. Subaru — 4141
  10. Mercedes-Benz — 3584

Top ten models November 2016

  1. Toyota HiLux — 3839
  2. Ford Ranger — 3410
  3. Toyota Corolla — 3245
  4. Toyota Camry — 2957
  5. Mazda 3 — 2877
  6. Hyundai i30 — 2514
  7. Holden Commodore — 2088
  8. Hyundai Accent — 1995
  9. Mazda CX-5 — 1956
  10. Nissan X-Trail and Navara — 1938

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