Despite the seventh-generation Hyundai Sonata failing to significantly impact the mid-sized sedan segment since launching locally back in February 2015, Hyundai Australia says it is happy enough with the model's current sales figures.
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Speaking exclusively to CarAdvice at this weekend’s 2016 World Rally Championship (WRC) Rally Australia event in Coffs Harbour, Hyundai Australia public relations manager Guido Schenken said with the sedan- and petrol-only Sonata teamed with the i40, the local division is content with its progress in the segment.

“We still have two competitors in the mid-size segment; the Sonata and the i40 – the i40 giving us wagon and diesel options – so, we’re comfortably ticking along in the medium segment,” Schenken said.

“We’re pretty happy with sales, and it’s not a fast-growing segment.”


Powered by either a 138kW/241Nm naturally-aspirated 2.4-litre four-cylinder or a 180kW/350Nm turbocharged 2.0-litre four-cylinder, the 4855mm-long Sonata starts at $30,590 (before on-road costs) and tops out at $45,490 (before on-road costs).

Giving buyers the option of either a 121kW/203Nm naturally-aspirated 2.0-litre four-cylinder petrol or a 104kW/340Nm 1.7-litre four-cylinder turbo-diesel, the 4745mm-long i40 sedan ranges from $33,690 to $42,850 (before on-road costs), with the 4775mm-long i40 wagon priced from $33,060 to $44,850 (before on-road costs).

Year-to-date, the sub-$60k mid-size segment is led by the Toyota Camry (18,678), ahead of the Mazda 6 (3635) and Subaru Liberty (2937), making the Sonata’s 1475 units and i40’s 855 units far from leading figures – still putting the South Korean brand’s cars behind the likes of the Volkswagen Passat (2690), Ford Mondeo (2507), and Skoda Octavia (1550).

Lift the segment price bracket to above $60k, and strong numbers are being seen by the Mercedes-Benz C-Class (5486), BMW 3 Series (3595), Mercedes-Benz CLA-Class (3257), and Audi A4 (2369).

With an overall total of 59,167 medium passenger vehicles registered so far in 2016, the segment is down 4.6 per cent year-on-year compared with 2015.