Despite the seventh-generation Hyundai Sonata failing to significantly impact the mid-sized sedan segment since launching locally back in February 2015, Hyundai Australia says it is happy enough with the model's current sales figures.
Speaking exclusively to CarAdvice at this weekend’s 2016 World Rally Championship (WRC) Rally Australia event in Coffs Harbour, Hyundai Australia public relations manager Guido Schenken said with the sedan- and petrol-only Sonata teamed with the i40, the local division is content with its progress in the segment.
“We still have two competitors in the mid-size segment; the Sonata and the i40 – the i40 giving us wagon and diesel options – so, we’re comfortably ticking along in the medium segment,” Schenken said.
“We’re pretty happy with sales, and it’s not a fast-growing segment.”
Powered by either a 138kW/241Nm naturally-aspirated 2.4-litre four-cylinder or a 180kW/350Nm turbocharged 2.0-litre four-cylinder, the 4855mm-long Sonata starts at $30,590 (before on-road costs) and tops out at $45,490 (before on-road costs).
Giving buyers the option of either a 121kW/203Nm naturally-aspirated 2.0-litre four-cylinder petrol or a 104kW/340Nm 1.7-litre four-cylinder turbo-diesel, the 4745mm-long i40 sedan ranges from $33,690 to $42,850 (before on-road costs), with the 4775mm-long i40 wagon priced from $33,060 to $44,850 (before on-road costs).
Year-to-date, the sub-$60k mid-size segment is led by the Toyota Camry (18,678), ahead of the Mazda 6 (3635) and Subaru Liberty (2937), making the Sonata’s 1475 units and i40’s 855 units far from leading figures – still putting the South Korean brand’s cars behind the likes of the Volkswagen Passat (2690), Ford Mondeo (2507), and Skoda Octavia (1550).
With an overall total of 59,167 medium passenger vehicles registered so far in 2016, the segment is down 4.6 per cent year-on-year compared with 2015.