Premier John Brumby has encouraged Victorian drivers to “Shine a Light on Road Trauma” by turning on their headlights on December 10 as a gesture to remember those who have died on the road and to show a commitment to reducing road trauma.
Next Thursday marks 20 years since the first Transport Accident Commission (TAC) advertisement went to air, and since then 8200 people have died on Victoria’s roads.
Mr Brumby outlined that 3740 were drivers, 1872 passengers, 1500 pedestrians, 955 motorcyclists and 238 cyclists, and added that more than 130,000 have been seriously injured.
“We need the community’s help to reduce these devastating numbers,” he said.
“Drivers, passengers, cyclists and pedestrians can all play a part in being responsible when on the roads.
“I call on all Victorians to turn on their headlights on Thursday 10 December to show your commitment to reducing road trauma.”
Mr Brumby said the Victorian Government was committed to its road safety target set out in the Arrive Alive strategy, which aims to cut the road toll and reduce serious injuries by 30 per cent by 2017.
“Victoria Police are dedicating more resources than ever before to fight the road toll.
“The Government is supporting police with new measures to help enforce the road rules and enhanced campaigns to remind motorists of the dangers on the roads,” he said.
Combined with enforcement and supporting the work of its Victorian road safety partners, the TAC’s public education campaigns have helped reduce the road toll from 776 in 1989 to 303 in 2008, despite a significant increase in the number of vehicles on the road.