This week, the company's head office tweeted that the "all-new" EcoSport would be headed for a three-day event called "Go Small. Live Big", and will be introduced by rapper DJ Khaled via social media platform Snapchat.
The LA-bound EcoSport won't be an all-new model from our perspective, however, with this appearance simply marking the compact SUV's North American debut - timed to coincide with a styling makeover.
The EcoSport was first introduced Down Under in 2013, though the nameplate dates back as far as 2003 in South America.
Pictured (Top and Bottom): Ford EcoSport Titanium
Other changes will likely include the company's Sync 3 infotainment system - replacing the current car's ageing non-touchscreen unit - along with a revised engine line-up.
In Australia, the Ford EcoSport is currently available in Ambiente, Trend and Titanium variants, offered with the choice of the company's 92kW/170Nm 1.0-litre EcoBoost three-cylinder engine mated to a five-speed manual or a 82kW/140Nm 1.5-litre naturally-aspirated unit paired to a five-speed manual or six-speed auto.
Despite starting at a competitive $20,790, Ford's baby SUV has struggled to gain traction here, managing only 98 sales last month and 1530 year-to-date, well behind competitors like the Mazda CX-3 (1176/15,493) and the Mitsubishi ASX (1650/15,112).
Stay tuned for an update when the new Ford EcoSport is revealed next week at the Los Angeles motor show.