All 27 IMWA members awarded points on criteria ranging from innovation and safety to space, comfort, build quality, driving quality and value for money and then voted on a shortlist of 10 cars spread over five categories.
The 3008 scored 239 points, 40 clear of the E-Class in second, which was then followed by the Soul (198), Honda Jazz (169), Volkswagen Golf (165) and the Opel Insignia (164).
Gowan distributors managing director, Dave McConnell, accepted the award and said the 3008 was breaking new ground.
“As a crossover, the Peugeot 3008 is the first Irish Car of the Year to come from outside the traditional car segments.“It’s a huge testament to the car’s qualities that it has emerged top of such an illustrious list of models,” he said.
The 3008 won the SUV/Crossover of the year category, along with the Jazz (Small), Golf (Family), Renault Grand Scenic (MPV), E-Class (Luxury/Sport) and the Ford Transit Connect (Van).
The Peugeot 3008 is expected to arrive in Australian showrooms in the first half of 2010.