Alfa Romeo's last minute name change

An ongoing dispute between the manufacturer and its Milan based workers has resulted in a change of name for the replacement 147 from Milano to Giulietta.Alfa workers in Milan (Milano in Italian) are angry with Fiat S.p.A. who are the owners of Alfa because they planned to use the city's name for the new car that would arrive in time to see the plant close after its 99 years of production.
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Early next year the last of the Milan based designers and engineers would be relocated to Turin where Fiat believe they will save money and increase efficiency.At least 20 years ago Alfa employed around 20,000 people in the city of Milan, Fiat purchased the company in 1986 and has slowly moved the manufacturer from its birthplace. Production stopped in the Milan area in 2000.


The decision to change the name was made on Friday 27th November and Fiat were planning to release the name and pictures on Monday 30th November. It was well known that the car was going to be named Milano and late on Friday Fiat postponed the release due to organisation matters.


If the car is named Giulietta it will be the third time Alfa will have used this name. The first Giulietta was a sedan and coupe and was built between 1954 and 1965. The second generation was a sedan only and was built between 1977 and 1985.