The new Persona is Proton's fifth internally designed and engineered model since the Waja was released in 2000. Previous models were essentially re badged imports such as the Satria which was based on a Mitsubishi Mirage.
The Malaysian market will have three model variants to choose from, all powered by a 1.6 litre Campro engine with the choice of either five-speed manual or electronically controlled automatic transmissions.
The Proton Persona will be available in Australia from March 2008 and in keeping with Proton's cheap and cheerful image will be the most competitively-priced model in the 1,600cc category of the Malaysian market, with prices starting from the equivalent of approximately $AUD 15,990.
Proton posted the greatest improvement of any marque in the most recent JD Power customer satisfaction survey. Although when we drove the Proton Savvy, we were very unimpressed.