The company says it is working with other manufacturers including Ford (former owner of Jaguar and Land Rover) and parent Tata Motors to test the connected technologies that allow vehicles to communicate with each other in addition to roadside infrastructure - such as traffic lights.
Advanced Highway Assist is the first of three new systems JLR demonstrated at the event, which allows the vehicle to overtake other vehicles automatically, and stay in its lane on the highway without any driver input.
Second is Electronic Emergency Brake Light Assist, which warns drivers when a vehicle ahead brakes severely or unexpectedly. JLR says this is particularly useful when driving in poor weather conditions like dense fog, or when the vehicle ahead is out of sight.
Finally, Green Light Optimal Speed Advisory, which connects the car to traffic lights advising the driver of the ideal speed required to reach the lights when they are green.
JLR claims this third solution will help to improve traffic flow, reduce CO2 emissions and give the driver a better experience behind the wheel.
Earlier this year, Land Rover revealed its plans to create a fleet of more than 100 research vehicles to test and develop a range of connected and autonomous vehicle (CAV) technologies over the coming four years, along with several autonomous technologies for on- and off-road applications.
Tony Harper, head of research at JLR, said the partnerships developed with Ford and Tata will help the company to create a standard for all connected and autonomous cars.
“Until now we have focused on the communication between Jaguar and Land Rover vehicles, this collaborative approach is a major stepping stone towards all connected and autonomous vehicles co-operating with each other in the future,” he said.
“Our aim is to give drivers exactly the right information at the right time and collaborations with other manufacturers are essential to help us deliver this commitment to our customers.”
UK Autodrive is an association made up of leading technology and automotive businesses, local authorities and academic institutions working together on a three-year British trial of self-driving vehicles and connected car technologies.
It will also investigate other aspects of autonomous driving, including safety and cyber-security issues along with the public’s acceptance for connected and driverless vehicles.
MORE: Autonomous driving news
MORE: Connected car news
MORE: JLR news
MORE: Jaguar news, reviews, video and pricing
MORE: Land Rover reveals on- and off-road autonomous tech
MORE: Land Rover news, reviews, video and pricing