This is despite the fact that Mazda only has three SUV models to sell, compared to Toyota with six different offerings across its larger dealer network.
Pictured: Mazda CX-3
On the back of its annual M Day sale, Mazda sold 5181 SUVs, up 27 per cent. This put it ahead of annual leader Toyota on 5021, which was down 6 per cent. Number three some distance back was Mitsubishi, on 3768.
With these high-riding vehicles set to become the dominant vehicle type — SUV sales as a whole are up 10 per cent this year while passenger cars have dropped off 6 per cent — it’s an intriguing result.
SUVs make up 37.4 per cent of the market this year.
Pictured: Toyota C-HR
Mazda led multiple segments. The Mazda CX-3 won the small SUV race with 1878 (up 27 per cent), ahead of the Mitsubishi ASX, Nissan Qashqai and Honda HR-V.
It’s Toyota’s lack of a contender in this corner of the market that bites it, though the radically styled Toyota C-HR crossover launches in the first quarter of 2017.
Pictured: Mazda CX-5
One size up, the Mazda CX-5 had a mammoth month with 2662 sales, taking almost 20 per cent of the dominant medium SUV segment, making it the sixth top-selling car in market.
By comparison, the Toyota RAV4 competitor managed 1617 units, down 3 per cent in a segment up 13 per cent, putting it in third place behind the Hyundai Tucson.
Pictured: Toyota RAV4
In the large SUV sales race, the new Mazda CX-9 managed an impressive 641 sales, more than double what the old model managed in September 2015. This was the model line’s second best month on record.
Pictured: Toyota Kluger and Mazda CX-9
Rounding out Toyota’s range was the LandCruiser wagon line-up with 903 sales, spanking the Nissan Patrol on 277.
Mazda Australia managing director Martin Benders said: “We are delighted with the September sales performance of every nameplate in the Mazda range. It is particularly satisfying to see so many records set.”
Pictured: Toyota Prado
As we have reported, Toyota was the overall market leader in September with all car types included, with 16,716 sales compared to 12,009 for Mazda, which was second.