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Ferrari GTC4 Lusso V8 targeting Porsche and Bentley buyers


Ferrari is looking to attract a different buyer to the brand with the announcement of the V8-powered GTC4 Lusso T shooting brake.

Speaking with CarAdvice at the Australia launch of the Ferrari 488 Spider, Ferrari Australasia CEO Herbert Appleroth said “the V8 customer is a completely different buyer to the V12”.

“A V8 turbo buyer is a lot younger”, said Appleroth. “Traditionally V12-isti tend to be aged over 45 years with older children and use the car for weekend enjoyment, where V8-isti are 30-35 years old, with a young family and do a lot of commuting, school pick-ups and sporting activities.”

Ferrari is looking to lure buyers from the Bentley Continental V8 and Porsche Panamera models, and also the upper-luxury SUVs like Range Rover and Cayenne Turbo.

“The V8 is such a versatile car, little more spirited, more dynamic than the V12”, said Appleroth.

The GT4C Lusso T V8 marks the first time Ferrari has offered two drive trains in the same platform, and it is also the first V8-powered ‘proper’ four seat Ferrari (the Mondial is considered a 2+2 configuration).

Local pricing has not yet been announced, but Appleroth said pricing would be competitive (for a Ferrari) and would be considerably lower than the V12 Lusso’s $578,000 entry point before options and on-road costs.

Don’t expect it to be cheap though.

“We’re always at a price premium because we have the premium performance, premium exclusivity and premium quality… it is a Ferrari.”

CarAdvice will bring you coverage of the V8 GTC4 Lusso from the 2016 Paris Motor Show.

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James Ward

With over 20 years of experience in digital publishing, James Ward has worked within the automotive landscape since 2007 and brings experience from the publishing, manufacturer and lifestyle side of the industry together to spearhead Drive's multi-media content direction.

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