Mitsubishi Australia has enlisted the services of visual effects studio, Resin, to create an entirely computer-generated television advertisement for the Lancer Evolution X.
Taking the science fiction mood of “Bladerunner” as inspiration, the Adelaide-based design, 3D and animation studio were able to conjure a dark, neon city as the Evolution’s playground.
MMAL’s Vice President of Brand Management, Paul Unerkov is pleased with the outcome of this exciting marketing endeavour.
“The Mitsubishi team and Resin have combined our ideas and efforts to come up with something really special here. To be able to recreate this stunning vehicle with such technical accuracy, and to simulate the movements and abilities of this high performance vehicle, all in CGI, is incredible,” said Mr Unerkov.
Powered by a turbocharged 2.0-litre DOHC engine generating 217kW and 336Nm, coupled with a super all wheel control system, the advertisement aptly describes the Evolution as physics defying.