Speaking with CarAdvice at a Lamborghini event in Tokyo, Lamborghini CEO Stefano Domenicali said that the V12 is here to stay, with the brand doing what is needed to make it a viable proposition.
"As you know, Lamborghini has a specific car DNA. So, in the short term, I see - for example and to be very specific - the V12 will stay in our car... [for] the super sports car segment," he said.
"Because this is what our customer wants. This is what people ask of us. In any case, there is still a niche in that market that we want to occupy."
The Lamborghini Urus will not only be the brand's first proper SUV, it will also be the first time the brand will use a turbocharged petrol engine.
With that in mind, we asked Domenicali whether the Urus would pave the way for a four-door sedan, or something that sits outside of its current offering.
"You know that four seats was part of our history. We need to be humble, we need to not be a step ahead of our legs. We need to do the best we can to make sure the Urus is there.
"We need to have very good product in the next couple of years and then we need to think about the next step of Aventador, what will be the next Huracan," Domenicali said.
"I think that I'm not here to say yes or no, it would be wrong to say yes or no. We need to be open to make the right decision. It's a rolling process that we need to take to be ready with the right decision at the right moment. Now, we are, from a financial point of view, where we are profitable - but where will we be in the next couple of years?"
It wouldn't be the first four-door, or even four-seat Lamborghini. Those honours go to cars like the 'Rambo Lambo' (the brand's first all-wheel-drive vehicle) and the Lamborghini Jarama (a two-plus-two configuration). The brand also released a concept car called the Estoque in 2008, but it was killed in favour of the Urus SUV.
Autonomous Lambo ruled out
One thing that Domenicali has ruled out is a fully self-driving Lamborghini, suggesting that the brand will always have a vehicle that can be controlled by the driver with a brake and steering wheel.
"There are certainly technologies such as autonomous technology...you will never see a Lamborghini being driven independently," Domenicali said.
"You will always see a steering wheel with a clutch and with a brake...100 per cent. Certain technology can be used to advance your driving experience while you're driving.
"If you're not able to release something that has super-sport DNA...the customer will never buy our car. The customer wants to move to normal mobility. We need to play to the rule of the government and homologation issues with the surrounding of the market trying to be as much as possible Lamborghini."
Lamborghini is expecting to double its sales when the Urus SUV comes on line, making it a proper player in the luxury super sport SUV segment. Are there any other models you'd like to see Lamborghini develop in the future?