Sales in the Asia Pacific ticked over the one million unit mark in August, a month ahead of last year’s pace. The 126,834 vehicles sold in our region in August equated to growth of 22 per cent year-on-year, and a 4.1 per cent market share.
The reason why this is particularly interesting is that Ford’s Asia Pacific vehicle development and design hub is based in Melbourne, meaning Australia is particularly important from a strategic, as well as volume-based, perspective in this neck of the woods.
Ford Australia has led the global Ranger and Everest projects, as well as the Indian-market Figo and China-market Escort. It's also extensively tuned select vehicles such as the Chinese Taurus sedan at its Victorian proving ground.
As we covered in our industry wrap last week, Ford Australia sales are running hot this year thanks to the new Mustang and Everest, and the strong growth in Ranger sales (now Australia’s fifth most popular vehicle by sales, and closing on the Toyota HiLux).
A key driver of Ford’s global growth has been its SUV line-up with year-to-date sales up 17 per cent. SUVs have accounted for 30 per cent of Ford’s vehicle sales this year. For example, Ford Edge sales in China are up three-fold.
The introduction of the Ford Mustang has “created a sensation” in China, Australia (where it’s outselling the Kuga, amazingly), India and South Korea. The Ranger also continues to thrive, with strong sales in Australia, New Zealand, Taiwan, Thailand and Vietnam.
Ford saw best-ever August sales for a number of markets in the Asia-Pacific, including China where sales for Ford and its joint venture partners rose 22 per cent compared to August 2015.
Thanks to the strong performance of Ranger and Transit, sales of Ford vehicles in Vietnam increased 57 per cent in August, while strong performance of EcoSport, Ranger and Everest helped increase sales of Ford vehicles in the Philippines by more than 90 per cent.
In Thailand, Ranger’s market share was up to 10 percent in the pick-up segment in August for the first time ever.
“Reaching 1 million sales so quickly is a testament to the growing strength of our brand and products in Asia,” said Ford Asia Pacific president Dave Schoch.
“Even with intense competition and challenging business conditions, Ford continues to grow and reach new customers…”
Maybe this whole ‘One Ford’ plan is actually happening.