Ford’s four-cylinder EcoBoost engine is attracting younger and more affluent buyers to the brand, according to Ford US.

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The 2.0-litre direct-injection turbocharged unit is currently available on the Taurus SHO and the Flex, as well as Lincoln’s MKS and MKT.

The 205kW/379Nm EcoBoost will make its way into the Falcon in early 2011, and Ford Australia President Marin Burela says prototypes of the new pairing are performing well.

“My only frustration is the fact that I can’t get it out into the market quickly enough,” he said.

Mr Burela said he does not believe the new engine will cannibalise the I6-powered base model XT, but similarly to the US attract a new demographic of customer.

“We see the four-cylinder EcoBoost as an incremental business opportunity for us. It will give us the opportunity to open doors where currently we as Ford do not participate.”

Sales of the EcoBoost in the US have so far exceeded Ford’s expectations, with October’s figures double those of September.

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Ford will add a 1.6-litre four-cylinder variant and a 3.5-litre V6 to the EcoBoost global line-up next year.

by Tim Beissmann