"Our research quite clearly shows that one of the major purchase triggers in the medium four-cylinder market is safety." said David Buttner, Toyota Australia's senior executive director sales and marketing.
This is great news for a car which continues to dominate the medium passenger car segment. Figures from end July show 15,084 new owners have taken a Toyota Camry home this year.
Previously only available on the top of the range Grande variant, all other variants (Altise, Ateva and Sportivo) built from this month will now include the life-saving technology for a small fee. For the Altise the price rises by $490 for both auto/man while the Ateva and Sportivo are hit with a $750 increase.
The VSC system is similar to ESP (ESC, DSC etc) as it stabilises the vehicle during cornering. Traction control on the other hand, will ensure the front wheels do not lose traction on wet surfaces.
"buyers are risk averse, and are expecting technology such as VSC and TRC to be included as standard equipment on an increasing number of models". Mr Buttner continued.
The latest safety pack comes after many motoring organizations voiced their concerns over the lack of life-saving technology. The Toyota Camry already comes standard with Active Braking with Intelligence (AB-i), which incorporates ABS anti-skid brakes with Brake Assist (BA), and Electronic Brakeforce Distribution (EBD).
To celebrate the news, Toyota have given customers a choice of three new colours - Tungsten, available across the range, Sakana, available on Camry Altise, Ateva and Grande, and Inferno, which will be available on Sportivo models.
Now, when will we see the same technology on the brand new Toyota Corolla, Australia's number one selling car?