With 28,551 units sold so far, Kia is now ensconced in the top-ten brands list — alongside Toyota, Mazda, Hyundai, Holden, Ford, Mitsubishi, Nissan, Volkswagen, Subaru. The Korea brand has leapfrogged Honda.
Kia’s YTD tally gives it a handy 3.6 per cent share of Australia’s new vehicle market, though it’s still a fair way shy of sister brand Hyundai’s 8.7 per cent share.
Kia’s 28 per cent growth from its Australian network makes the company the fastest-growing mainstream brand, with overall grown nine-times the market average. The second fastest-growing top-15 brand is Ford (up 18 per cent YTD).
Leading the way is the Kia Cerato small car with 8581 units (up 24 per cent) thanks to strong campaigns, ahead of the new-generation Sportage medium SUV (7220, up 33 per cent) and the Rio light car (4636, up 9.5 per cent in a declining segment).
The second tier comprises the Kia Carnival (Australia’s most popular people-mover with 3297, up 48 per cent), Sorento (winner of our recent family SUV comparison, growing 34 per cent to 2795), Optima (1010, up 52 per cent) and Picanto (805 incremental sales).
Making up the numbers are the struggling Rondo miniature people-mover (96, down 36 per cent), Soul (58, down 55 per cent) and axed Cerato Koup (53, down 72 per cent). The Pro_Cee’d coupe has also been axed, meaning 295 lost sales over 2015.
The big year puts Kia Australia on track for record sales, and points to cut-through for its brand, and its industry-leading seven-year warranty. It’s also clearly on the back of strong factory-backed discount campaigns.
While the rest of this year will be about consolidation (aside from the updated Soul), the all-new Kia Rio will arrive in the first quarter of 2017, shortly ahead of the next-generation Picanto micro car.