Australian demand for the Ford Mustang muscle car remains rampant, with another 717 units sold in August. During its first year on sale, the Blue Oval brand has sold 3835 ‘Stangs, more than double any other sports car.
Furthermore, with a waiting list still out to the middle of 2017 at some dealers, it seems Australia’s love affair with the reborn Pony Car shows no sign of relenting soon.
In a broader sense, the Mustang single-handedly kept sports-car sales figures respectable last month, considering the segment was down 12 per cent.
The Ford’s segment share was a colossal 44 per cent, ahead of the cheaper Hyundai Veloster (285, 17.5 per cent share) and Toyota 86 (183, 11.2 per cent share), plus pricier options such as the Mercedes-Benz C-Class two-door (266) and BMW 4 Series (153).
From a Ford brand perspective, the Mustang’s 3835 annual sales makes it the company’s fourth most popular model behind the Ranger (24,037), Territory (4795) and Focus (4302). This means the Mustang has outsold the Kuga, Falcon, Everest and Fiesta.
So far, about 80 per cent of Mustangs sold here have been V8s, compared to 20 per cent on the EcoBoost four. There’s also a heavy coupe bias, with the most popular colour being Race Red.
As we reported a few months ago, Ford Australia secured an extra 2000 units of the Mustang to shorten rampant waiting lists — a reflection on the fact that we’re one of the world’s top RHD markets for the muscle car.
The Mustang and another new Ford model, the Australian-developed Everest SUV, are driving Ford Australia to huge growth this year, with the brand overall up 28 per cent to 54,126. It’s been the fastest-growing volume brand after years of decline.
Read today's full VFACTS car sales figures breakdown here.