Sales at Mercedes Benz increased month-on-month for the first time this year in October.
Mercedes eclipsed the 82,500 units from 2008 by seven per cent, taking year-to-date sales to 826,000 – still 14 per cent below last year.
The news was worse at Mercedes’ sister company Smart, which managed to sell just 9300 units globally, down almost 18 per cent on October 2008.
Mercedes sales increased most dramatically in China – up 78 per cent to 6600 vehicles – a result that head of sales and marketing Dr Joachim Schmidt says strengthens its position as the fastest growing premium brand in Asian powerhouse.
“Mercedes-Benz Cars will continue to grow at a dynamic rate in China, and we expect the increase for 2009 as a whole to amount to more than 50 percent,” he said.
Australian sales also picked up in October, rising 22 per cent on last year.
Mercedes puts the positive results down to the successful launch of the new E-Class (selling 17,100 in October) and updates to the S-Class, of which sales increased by 12 per cent globally, as well as tremendous growth in the Asia-Pacific region.
Dr Schmidt says the addition of the E-Class wagon this month will continue to boost sales for the remainder of 2009.
“We will continue this positive trend in the coming months, and we expect sales in the fourth quarter to be above the level of the same period of last year.”
by Tim Beissmann