Thanks to a new SUV, Lamborghini expects to see its production increase dramatically in the coming years.
Most of this growth will be fuelled by the brand’s new SUV, which is expected to go on sale in 2018 and may take the Urus name from a crossover concept that debuted in 2012.
Above: Lamborghini Urus concept.
Domenicali said that the company “will push like hell” to sell 3500 or more of the high-riding wagons per year. The CEO stated that interest in the SUV is particularly high in the US, and believes that the new crossover will be a “game changer”.
Last year, Lamborghini confirmed that it will build the new SUV at its Sant’Agata factory, just outside of Modena, Italy. To accommodate the new model, the 80,000 square metre facility will be expanded to 150,000 square metres, while 500 staff will also be added to the company’s payroll.
The SUV will initially be powered by a petrol engine, but in 2020 a plug-in hybrid will join the range. Down the line, the company could also produce a pure electric vehicle.
Above: Lamborghini Centenario roadster.
In 2015 the company sold a record-breaking 3245 cars across the globe. Despite the company’s adventure into the world of SUVs, Domenicali declared that the brand “will not … give up on our DNA, which is to produce super sports cars”.
To maintain the brand’s air of exclusivity, the Audi-owned brand will limit production of supercars to 3500 units per annum.