The performance arm of Ford Australia, Ford Performance Vehicles, is planning a new way forward. After cut backs and cost cuttings earlier this year (with the sacking of ex-managing director and 8 other senior staff), FPV is under new management and planning to take on HSV anyway it can.
Earlier this week GoAuto conducted an interview with the new head of FPV, Rod Barrett, who took up the job earlier this month. Although only a few weeks into the job, Mr Barett already has some excellent ideas to increase FPV sales.
On the new agenda there is now an ultimate aim for FPV, not only to double sales figures, but to eventually overtake Australia’s favourite performance arm, Holden Special Vehicles (HSV).
How will it happen? FPV is set to launch two new FPV models at the Australian International Motorshow (October), apart from the FPV Territory we spotted earlier this year, there is also a new variant (perhaps the XR5? Or the G6?).
In regards to new competition, Mr Barrett is not scared of the TRD Aurion, much like TRD, FPV believe Toyota will not compete with the FPV/HSV range. There is also confirmation (almost) for FPV variants of Ford’s ever popular XR4/XR5 models.
CarAdvice will be at the Sydney motorshow for the first images of the new FPV models.