Chevrolet has yet again showcased a series of unique Camaro concepts at the SEMA show in Las Vegas.

Jay Leno Chevrolet Camaro

In total there were five specialised Camaros on the show floor, each representing a different vision of style, personalization and performance.

The first and perhaps most exciting Camaro concept was purpose-built for Jay Leno and is powered by a twin-turbocharged version of the 3.6-litre direct injected V6 that is standard in Camaro LS and LT models.

Jay Leno Chevrolet Camaro

The pair of Turbonetics T-3 turbochargers blows through a custom air-to-air intercooler, force-feeding the engine about seven pounds of boost and lifting its output to about 317kW.

“Jay’s Camaro offers style, performance and efficiency in a big way,” said Dewar. “It delivers the power of a Camaro SS on demand, but with the fuel economy of a V-6.”

Along with the turbo system, the Jay Leno Camaro also features a larger-capacity Be-Kool radiator and a custom exhaust system, as well as a Centerforce-supplied clutch and pressure plate for the six-speed manual transmission.

Chevrolet Camaro Synergy

Road racing was a primary concern for the car during its development, supported by extras such as a Brembo six-piston brake package, Pedders coil-overs, new front fascia with custom fog lamps and integral brake cooling vents and an air extractor-style hood.

The Camaro Synergy concept previews a new Synergy Green production exterior colour that will be offered on a special-edition Camaro in the first half of 2010.

Chevrolet Camaro Synergy

It also features the latest Camaro accessories, including some which are yet to be released such as a high wing rear spoiler.

While the Camaro Chroma concept may seem like a custom creation from a tuning firm, it was created to demonstrate how carefully selected accessories available through Chevy dealers can create a look like nothing else.

Chevrolet Camaro Chroma

Based on the SS/RS model in Summit White, it uses a combination of current and not-yet-released components, including a new silver stripe package, 21-inch wheels, “Blade” rear spoiler, summit White ground effects package, rear fender vent graphics and accessory front grille with body-color outer frame.

“With its silver graphics on the Summit White paint, this car has a tailored, tone-on-tone appearance that is simultaneously racy and subdued,” said Todd Parker, design manager, GM Accessory Studio. “It is a sophisticated-looking car that is easily duplicated by any customer, because all of the parts are available to build it.”

The Camaro Dusk Concept follows a contemporary tuner aesthetic with its understatedly aggressive look, boasting a lowered ride height, new 21-inch wheels, the rear spoiler from an SS model and a custom ground effects package.

Chevrolet Camaro Dusk
“This is a car with an international flair, bringing the Camaro to a place it hasn’t traditionally been,” said Parker. “It is a very tailored look that is stylish and sophisticated, but with a distinct American accent.”

Inside the Camaro Dusk is designed to appeal to the young professional with a crisp, well-tuned Boston Acoustics sound system, WiFi connectivity and a convenient cradle for an iPhone.

Chevrolet Camaro Dusk

Camaro designers have also dreamed up several proposals for accessory graphics packages, with online voting by the public to gauge interest in potential future production of one or more of the packages.

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