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Audi sales buck the trend in October

Audi Australia has continued to buck the trend of the financial crisis, recording its 58th consecutive month of growth and already eclipsing last year’s sales figures.


Audi sold 1,022 cars last month – up 45 per cent on October 2008 – taking its year-to-date total to 9,612.

Total sales for 2008 reached 9410, and managing director Joerg Hofmann says its year-end target of 11,000 units for 2009 is in sight.

“It has been an interesting and challenging time for the entire automotive industry and the whole Audi team is very proud of the result so far. Even in the light of a sharp increase to Luxury Car Tax in 2008, followed by 14 months of economic downturn, Audi has managed to increase sales volume and market share, and kept profitability, and we’re very proud of this achievement,” said Mr Hofmann.

Mr Hofmann put the success down to the recent launch of the Q5 and the continued growth of other key volume models.

by Tim Beissmann

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