Volkswagen Golf GTI and Golf R hot hatch sales in July were a bright spot in a less-than-stellar month for the German brand’s Australian arm.
Almost a quarter of the 1622 Golf models sold last month were the GTI (251) and the R (117), which is one of — if not the — highest proportional results in the world.
“The R alone tells a story,” said Volkswagen Group Australia managing director Michael Bartsch. “A Golf with a starting price of almost $53,000 easily outsold any comparable car.
“Volkswagen’s stated ambition is to embody the ethos 'Premium for the People'. The performance of our top end cars indicates that the people already get that,” he contended.
Volkswagen is keeping demand for its hot Golf simmering with the GTI 40 Years, a limited edition of 500 units launched last week, which the company says are “selling rapidly”.
More broadly, Volkswagen’s range of commercial workhorses, including the soon-to-be-updated Amarok ute, has achieved a record year, with 8502 delivered over the previous high-water mark of 8272.
However, it’s not all roses for the company. Its total July sales were 4193 units, down from 4908 in the same month last year.
It’s worth remembering, though, that stocks of the Tiguan compact SUV are all but gone, leaving it without a contender in the market’s fastest-growing segment.
The new-generation Tiguan launches in two months time, and can’t come soon enough for the company. Read the local pricing and specification story for that car, and our first review from the international launch.