The next four years will see Toyota introduce eight new hybrid models to the Austrailan market. The first of which will be the new locally built 2010 Toyota Camry Hybrid. From what CarAdvice has heard from all that have driven the car in its testing phase, it’s apparently a great package and a much better drive than the standard model.
The Camry Hybrid which is currently in pre-production at the Altona plant in Victoria will go on sale in February next year and as a precursor to launching the green variant, Toyota has released a locally produced television commercial (Hybrid Synergy Drive “Better Together”) to emphasis the hybrid message.
“The key message is ‘Better Together’ – that two things working together can achieve more than any one thing ever could,” says Toyota Australia’s senior executive director sales and marketing, David Buttner.
The ad first went to air last Sunday and you can see it below.
“The advertisement is about a man who has another version of himself, helping him with whatever he is doing. The two work together in perfect harmony, achieving amazing efficiency and power. It is a metaphor for Hybrid Synergy Drive® technology, which continues to improve, produce more power and use less fuel with fewer emissions,” he said.
Mr Buttner said the array of soon to be released hybrid cars by other manufacturers shown of at the recent Tokyo Motorshow is a sign that Toyota was right about the technology.
“Hybrid Camry is currently in pre-production at the Altona plant in Victoria, cementing Toyota’s Australian commitment to hybrid – to the benefit of both domestic and export markets.”