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Volkswagen to launch 30 electrified models by 2025

Volkswagen has outlined its goals to become a world leader in sustainable mobility, detailing a new ‘Together - Strategy 2025’ plan this week.


The German automotive giant - which owns various other brands like Audi, Bentley, Lamborghini, Porsche and Skoda - has shifted its focus to battery-powered electric vehicles (BEVs), with the company announcing it aims to release more than 30 new electric and electric-assisted vehicles by 2025.

It had previously been reported that Volkswagen will launch no less than 20 plug-in hybrid (PHEV) models, and this new 2025 strategy further adds to the company’s electrification strategy. Currently, the brand sells the e-Up! and e-Golf in overseas markets.

Volkswagen and its various sub-brands also offer a number of conventional hybrids and plug-in hybrids, including GTE PHEV variants of the Golf hatch and Passat mid-sizer which are sold overseas.

The group's premium arm Audi already has an e-Tron PHEV variant of the A3 hatch and Q7 SUV, while Porsche features S e-Hybrid variants of the Cayenne SUV and Panamera coupe in its line-up.

However, Volkswagen’s announcement focusses on BEV variants of its current models, pointing to a completely new range of zero-emissions models across the Volkswagen Group.

The new wave of EVs are likely to be built on the group’s ‘MEB’ modular electric platform - including the production version of the 2016 Budd-e concept amongst others.

Volkswagen believes that BEVs will account for about a quarter of the global passenger car market in a decade’s time, and forecasts its own BEV sales to be between two million and three million units in 2025.

Other initiatives outlined in the company’s 2025 strategy include on-demand mobility services - which has already begun with Volkswagen’s investment in ride-sharing company Gett.

Earlier this year, Michael Bartsch, managing director of Volkswagen Australia, told CarAdvice that we could possibly see PHEV and EV models in local showrooms by the end of the decade.

“It’s a fair assessment,” he said.

“[It is] important for Volkswagen and other brands to show real leadership,” referring to the introduction of mainstream electric vehicles.


Above: Audi Q7 e-Tron

Audi has also gone on record saying that it plans to release a new "electrified car each year".

Considering the company’s bold plans to rollout so many electrified and fully-electric models over the next 10 years, only time will tell how successful the 'Together - Strategy 2025' plan turns out to be.

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