Unveiled overnight, the Rolls-Royce Vision Next 100 is said to be the first "purely visionary" concept car from the brand, namely one that doesn't preview an upcoming vehicle.
According to Rolls-Royce, four key catchphrases guided the development of the company's Vision Next 100: personal vision, grand sanctuary, effortless journey, and grand arrival.
Designed to cater to buyer's personal vision of luxury, the Rolls-Royce Vision Next 100 is built on a lightweight electric platform that can be "tailored specifically to suit the needs of the individual customer", including changes to the wheelbase, equipment, specifications and body design.
There's no driver's seat, steering wheel or instrument panel, as the Vision Next 100 is designed to be a fully autonomous vehicle. Step inside the interior, or grand sanctuary, if you will, and you'll be greeted by a lounge-like bench seat with soft silk upholstery, pillows and a fold-down armrest.
Beneath the windscreen is a full-width high-resolution transparent OLED screen surrounded by Macassar wood trim and carpet made out of hand-twisted silk.
Elanor, the car's virtual assistant, can be called upon via voice recognition to set the car's destination, and look up points of interest along the way.
With its fastback-style profile, the Vision Next 100 features an area between the front wheels and front doors to store the car's matching set of suitcases.
If the car's floating wheel pods and 5.9 metre length aren't enough to ensure a grand arrival, the Vision Next 100 also features a reverse-hinged door and a flip-up roof, which allows passengers to simply stand up and walk out.