Great Wall Steed nameplate confirmed

Great Wall Motors has announced its new ute model, arriving in Australia this October, will be called the Steed.
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The new Great Wall Steed will thereby replace the old V200 and V240 models, and adopt the badge that has been used in the UK for some time.

Great Wall Motors Australia (GWMA) managing director Parker Shi said the decision to go with the Steed nameplate was unanimous with the local team. Which is understandable.

“In its home country, the Great Wall ute is called Wingle, which translates to ‘horse’. That’s why it has been called the Steed in the United Kingdom and why we have chosen that name,” Shi said.

“With its tough, rugged durability, we’re confident the Great Wall Steed will become a new best friend for many Australian farmers and tradesmen.”

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The Great Wall brand will return with a new ute model, headlined by a (potentially 100kW/310Nm, based on overseas figures) 4×4 turbo-diesel variant with six-speed manual transmission, Borg-Warner torque on demand intelligent four-wheel drive system and an Eaton diff lock.

It will also feature “high levels of safety”, with six airbags as standard equipment.

The Chinese company recently announced its plan to make a return to Australia — one of its key markets outside the homeland — as a full in-house national distribution network run alongside sister brand Haval headquartered in Melbourne.

Great Wall went on sale in Australia in 2009, and under its previous distributor Ateco Automotive (which now imports Foton and LDV), sold about 40,000 utes and SUVs, peaking at more than 11,000 units in the year 2012.